To address high levels of stigma, the Stigma Free Carolina (SFC) campaign was devised. The campaign emerged through collaborations with various university offices and student organizations. The campaign was formalized during the summer of 2014 and implemented during Fall semester of 2014, running from September 12th to October 11th. Results from evaluating this campaign indicate that those who were aware of the SFC campaign reported lower levels of personal stigma and greater knowledge about UNC mental health resources than those who were unfamiliar with the SFC campaign. Moving forward, we advocate conducting the campaign on an annual basis. As an educational institution, UNC experiences great flux in the student pool as cohorts of students arrive and depart. By continuing the SFC campaign, together we aim to work towards a “Stigma Free Carolina.” Please see the full report in the link below.

Final 2014 Report