The Stigma Free Carolina campaign was devised to address high levels of perceived public stigma. The campaign emerged through collaborations with various university offices and student organizations. The campaign was formalized during the summer of 2014 and is now in its third year of implementing its month-long program. Each year from mid-September to mid-October, stigma reduction efforts from positive photography messages to expert panels on mental health. Results from evaluating this campaign indicate that those who were aware of the campaign reported lower levels of personal stigma and greater knowledge about mental health resources at UNC resources compared to those who were unfamiliar with the campaign. Moving forward, we advocate conducting the campaign to continue on an annual basis. As an educational institution, UNC experiences great flux in the student pool as cohorts of students arrive and depart. By continuing this campaign, together we aim to work towards a “Stigma Free Carolina.” Please see the full report in the link below.

Stigma Free Carolina 2015, Final Report